Skip to content
Run By Numbers

The RBN Founders Club

Pay for your first year. Get 15 months.

Join the RBN Founders Club and get 15 months for the price of your first year, a founding rate you keep while you stay subscribed, my book, and four founder-only Coaching Labs. Help shape what comes next. Try RBN with your team for 90 days, and if it isn’t useful, get a full refund.

Start with your teamMap your 15 months

Founding closes January 31, 2027

Run By Numbers · Founding coach

$249

a year, kept while you stay subscribed

15months4Labs90days to decide

Founding rate $249 a year. 15 months for your first year, 4 Coaching Labs and a 90-day guarantee.

Six things founders get.

You’d be trusting RBN before it has a long track record. Every coach gets good onboarding, support and the funding letter. Founders get a real advantage on top: more time, a lasting price, my coaching experience and a genuine voice in the product.

  1. $249a year

    01

    The Founding Rate

    $249 a year for up to 49 active athletes, or $349 a year for an uncapped roster. You keep your rate while you stay subscribed. As RBN grows, the coaches who helped get it started keep the price they joined at.

    In numbers$50.50 a year less than the regular $299.50 (and $50.50 less than $399.50).

  2. +3months

    02

    Three Extra Months

    Pay for your first year. Get 15 months of RBN. Your 15 months start when the app is available to you, not while you’re waiting for it. After that, you renew yearly at your founding rate.

    In numbersAbout $75 at the regular rate ($100 for 50 or more). It also gives you a whole season with RBN before your first renewal.

  3. 4live Labs

    03

    The Founders Coaching Lab

    Four live, founder-only group sessions with me during your first year, with recordings. These are practical coaching conversations, not software release notes.

    In numbersJanuary, April, July and October 2027.

  4. 1book, to start

    04

    The Founders Library

    Build, Don’t Borrow as an EPUB, plus the recordings and useful takeaways from each Coaching Lab. It starts with the book and grows one Lab at a time.

    In numbersThe book now. A recording and takeaways after each of the four Labs.

  5. 3kinds of answer

    05

    A Founders’ Voice

    Send questions and ideas, and now and then weigh in on a shortlist of coaching problems I’m considering. I report back on what I’m exploring, postponing or passing on, and why. You get heard. We still steer the product.

    In numbersExploring, and whyPostponing, and whyPassing on, and why

  6. 90days to decide

    06

    The 90-Day Founders Guarantee

    Try RBN with your team for 90 days. If it isn’t useful to you, email for a full refund. Keep the book. There’s no requirement to hit a training result or prove you used every feature.

    In numbersThe 90 days start when your athletes get their first workout, not the day you pay, and no later than January 31, 2027.

Before December 1

Join now. Start reading tonight.

The app opens December 1, 2026. Join as a founder before then and the book comes to you right away. Your 15 months still start December 1, and your 90 days still wait for your first workout (or January 31, whichever comes first). Getting in early doesn’t cost you a single day.

  1. 1

    The day you join

    Your copy of Build, Don’t Borrow arrives by email. Start reading that night.

  2. 2

    Until December 1

    A few short emails from me: what to gather for your team, and how the book and the app fit together.

  3. 3

    December 1

    The app opens. Your 15 months start, and your “Get your team going” checklist is waiting.

  4. 4

    Your first workout

    Your 90 days to decide start when your athletes get it, or January 31 at the latest.

Get on the founders list

Early checkout isn’t open yet. Get on the list and I’ll email you the link when it is.

Map your first 15 months.

Pick your roster, the day you join and the seasons you coach. See where the Labs, your guarantee and your first renewal land, before you pay a cent.

Dec 1, 2026

Dec 1Founding closes Jan 31

Seasons you coach
Athletes get their first workout
Your first term
Dec 1, 2026 through Feb 29, 2028. That’s 15 months for $249.
A month, in effect
$16.60. The monthly plan is $29.95, which would come to $449.25 for the same 15 months.
A runner, in effect
About 55¢ a runner a month for 30 athletes.
First renewal
Mar 1, 2028, at $249. Today’s regular yearly price is $299.50, so that’s $50.50 less every year you stay.
Your guarantee
Dec 1, 2026 to Feb 28, 2027. The 90 days start when your athletes get their first workout, not when you pay, and no later than January 31, 2027.
Coaching Labs
All four are live in your first term: Jan, Apr, Jul, Oct 2027. Each one is recorded.
Your book
Build, Don’t Borrow arrives by email the day you join.
Seasons in your first term
Outdoor track 2027Cross country 2027
Run By Numbers · Founding coach

$249

a year, kept while you stay subscribed

15months4Labs90days to decide

Founding rate $249 a year. 15 months for your first year, 4 Coaching Labs and a 90-day guarantee.

Up to 49 active athletes. The three extra months are worth about $75 at the regular rate.

Season months are rough, and every state runs a little differently. Everything you pick stays on this page. If you join before the app opens, your 15 months start the day it does.

The Founders Coaching Lab

Four coaching conversations. Not release notes.

Four live, founder-only group sessions with me during your first year, with recordings. Send questions beforehand. I choose the themes that help the most coaches.

The quarterly roadmap conversation is part of these sessions. That’s something nobody else can bundle: my coaching experience and the thinking behind RBN.

These are group sessions, so there’s no promise of individual consultations, and nobody gets a prescribed training plan.

2027 Lab schedule

Live · recorded

  1. Lab 1Jan

    Making individual targets manageable across a roster

  2. Lab 2Apr

    What splits and effort ratings can tell you together

  3. Lab 3Jul

    Looking back at a season to see what you want to carry forward

  4. Lab 4Oct

    Questions to ask when an athlete’s results don’t make sense

Example themes. The final ones come from founders’ questions.

The 90-Day Founders Guarantee

The clock starts when your athletes do.

A brand-new product is asking for your trust, so you get enough time to decide whether it deserves it. Your 90 days start the day you push your first workout to your athletes, or on January 31, 2027, the day founding closes, if you haven’t by then. Setting up your season and waiting for practice to start don’t use any of it.

  1. You join

    Pay for founding yearly. Nothing’s counting yet.

  2. You set up

    Season, athletes, anchors, invites. Still not counting.

  3. Day 1 to day 90

    From your first pushed workout. If RBN isn’t useful to you, email for a full refund and keep the book.

No requirement to hit a training result or prove you used every feature. If it isn’t useful, that’s enough.

Founders questions

How do I join?

Start free with your team, then choose founding yearly from your billing page by January 31, 2027. Checkout is by card, including a school card.

Can I join before December 1?

Yes. The app opens December 1, 2026. Join before then and you get the book right away and a few emails from me while you wait. Your 15 months start December 1, so joining early doesn’t cost you any time.

When do my 15 months start?

When the app is available to you, not while you’re waiting for it. If you join before it opens, your 15 months start the day it does. After that, you renew once a year at your founding rate.

What happens at renewal?

Your plan renews automatically at $249 (or $349 for 50 or more) until you cancel. You keep that rate while you stay subscribed.

What if we go over 49 athletes?

Move up to the 50+ plan from your billing page. You keep founding pricing.

Does the monthly plan count?

No. The Founders Club comes with founding yearly. Monthly is $29.95 or $39.95 a month, without the founding price or the founding extras.

Will you build what founders vote for?

Not automatically, and I’d rather say so now. Founders weigh in, and I report back on what I’m exploring, postponing or passing on, and why. You get heard. We still steer the product.

Are the Labs one-on-one coaching?

No. They’re group sessions with recordings. Send questions beforehand and I’ll pick the themes that help the most coaches. Nobody gets a prescribed training plan.

Can my Booster Club or school pay?

Yes. The pricing page has a letter you can fill in and send to your Booster Club, athletic director or principal. Write the letter

Founding closes January 31, 2027.

After that, yearly plans are $299.50 under 50 athletes and $399.50 for 50 or more, and the Founders Club extras aren’t part of them. There aren’t a set number of spots. There’s just a date.

Start with your teamGet someone else to pay

Founding closes January 31, 2027